EXCERPT FROM THE STUDY
Other definitions place emphasis on the importance of signs and symbols, as well as the transmission of cultural information, ideas, attitudes, or emotions from one person or a group to another. This branch of mass media involves in some ways the aspects of theater, music, dance, folklore, and other complementary traditional communication media. These definitions tend to capture the general idea of the sociological impact of the media on one hand, and the variances in individual perspectives of the media approach on the other hand. From whatever angle we look at it, these definitions may fit well into specific aspects of human development, from philosophy to psychology, from sociology to education, etc. Media in todays world has been described as a combination of content, comprising the scientific and artistic ensemble of music, film, TV, radio, publishing, advertising, and electronic games.
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